TYPOGRAPHY

About a week ago we decided that our company was going to be called T.E.E Productions which is based on the first initial of each of our names. It seems a little unimaginative, but we liked the sound of it and decided that we would use a play on words to incorporate a cup of tea into our logo.

Ernie has since been doing some work analysing other film company logos and putting together our logo and animation. None of his designs are finished yet and therefore we have not seen them, but after he has finished some then we will come to an agreement on which one we decide is nicest.

Below are some examples of some very famous film companies logos and Ernie's analysis of them.


This Production logo conotes richness and and simplicity and therefore is very effective and memorable. The use of the white and gold conotes high budget and instantly would anchor the audience's opinions about the film as it sets high standards. The use of the shadowing also adds to the this effect. The gold underlay in the font is shiny, this again connotes richness and weath, re-inforcing the idea of their films being high budget.
The world being visable at the back of the word "UNIVERSAL" re-inforces that this company is very sucessful and re-inforces the meaning of the word.
Overall the mixture of the colours and the simplicity really works well together, this could be something that we may use for our production logo.

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DreamWorks's font used is similar to Universals, however they are both presentaed differently, adding a certain stamp in thier own logo.
DreamWorks's emphasises the word "Dream" with the combination of the colours used; espicially with the darker version of the logo, the night reinforces the idea of sleeping, therefore dreaming.
The clouds and the moon also adds to this effect, by doing this the company is deliberately connotes fairytales. this suggets that they are targetting the younger generation.
The company having two different versions of the logo allows them to choose the one more appropiate to the film, this is a very good idea and may influence me in my designs.
The mixture of the underling and the small print of the words "Animation SKG" is also very effective and would be very influencial in my designs.
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This logo is very cleverly put together. Even though the colours are very limited, it still really works well for the composition. The clever use of camera film in the Ts looks great and the mirrored effect of the letters gives it a unique feel. We liked the mixture of the different sizes letters and it made us consider the sizes of the letters in our own production logo. It also made us start to think outside the box and not go for the obvious.